DCB PARTICIPATES IN DMAI CONVENTION IN ATLANTA
A three-member delegation from Dubai Convention Bureau (DCB), part of Dubai Department of Tourism and Commerce Marketing (DTCM), has participated in the 95th Annual Convention of Destination Marketing Association International (DMAI) held in Atlanta, Georgia, recently.
The delegation, headed by Mr. Hamad bin Mejren, DTCM Executive Director Business Tourism, was among approximately 1,000 individuals who attended the convention, including nearly 700 destination marketing professionals, educators, students and industry partners from more than 275 destinations, and nearly 300 exhibitors and sponsors.
The other members of the team were Jerad Bachar, DCB Director, and Natasha Tomé, Head of Marketing at DCB.
DCB is a member of DMAI and joined the reputed organisation to enhance the professionalism, effectiveness, and image of Dubai and the DCB. The convention program included the Certified Destination Management Executive (CDME) programme. CDME graduates bring value to a destination team and demonstrate enhanced personal performance through effective organizational and industry leadership.
The CDME designation is recognized by the destination marketing industry as its highest educational achievement. The CDME curriculum prepares individuals to bring forth change and deal with increased competition.
The DCB staff members are expected to earn their CDME certification by the end of 2011.
Mr. Hamad bin Mejren said: “For 95 years the DMAI Annual Convention has been a must-attend event for destination marketing professionals. It is the gathering where Destination Marketing professionals connect with others who know and understand the industry. It is the leading event where the industry's top providers showcase their products and services. It is an essential professional development and networking opportunity.
Destination Marketing Association International (DMAI) is the world’s largest resource for official destination marketing organizations (DMOs). With offices in North America and Europe, DMAI is dedicated to improving the effectiveness of professionals from 650 destination marketing organizations in 30 countries.
DMAI’s membership represents more than 1750 DMO professionals, students, educators, and industry vendors and partners. Providing cutting-edge educational resources, networking opportunities and marketing benefits, the association has worked to enhance the professionalism, effectiveness and image of DMOs since 1914.
